Education

BA Graphic Design
Portland State University

2015

Skills

  • UX/UI Design & Strategy

  • User Interviews

  • Research & Synthesis

  • Workshop Facilitation

  • Journey Mapping

  • Information Architecture

  • Heuristic Auditing

  • Usability Testing

  • A/B Testing

  • Competitive Analysis

  • Custom GPTs

  • General AI fluency

  • SEO/AEO/GEO

Tools

  • Figma

  • Adobe Creative Suite

  • Slack

  • Notion

  • Google Workspace

  • Microsoft Office

  • ChatGPT

  • Claude

  • Gemini

  • Copilot

  • Notebook LM

  • Axure RP

Work Experience

Strategy Lead | Instrument

Aug 2025 - Present

Lead strategy across multiple concurrent client engagements while mentoring strategists and driving the quality and consistency of strategic deliverables. Set engagement vision, advise clients and internal teams, oversee strategic execution, and grow the practice through coaching, process improvements, and cross-disciplinary leadership.

Senior UX Strategist | Instrument

Apr 2024 - Aug 2025

Owned the strategic direction for digital experiences from discovery through delivery, leading research, experience strategy, and client workshops with minimal oversight. Partnered cross-functionally to translate business goals and user needs into actionable recommendations, guiding projects independently.

UX Strategist | Instrument

Feb 2023 - Apr 2024

Partnered with senior strategists to develop user-centered digital strategies for enterprise clients. Conducted research, synthesized insights, created experience frameworks, and contributed to content strategy, information architecture, and workshop facilitation across complex web and product engagements.

Senior Strategic Designer | Roboboogie

Apr 2022 - Feb 2023

Led high-impact initiatives that advanced company goals through strategic, user-centered design. Mentored junior and mid-level designers while fostering cross-functional collaboration to deliver meaningful outcomes.

Optimization Strategist | Roboboogie

Nov 2020 - Apr 2022

Transitioned into a UX strategy role, partnering with clients to define product vision and optimization roadmaps. Led strategic initiatives including user research, testing plans, site audits, personas, customer journey mapping, and UX/UI direction across multiple accounts, bringing a design-first perspective to cross-functional strategy.